The Corning Center for Learning (CCFL) needed to re-energize its brand and website to better communicate its goals and abilities to clients. CCFL recruited CMI to modernize its logo and create a new brand identity that accurately represents its ability to provide innovative, customized, and affordable learning programs that embody its clients’ goals, strategies, and organizational cultures.

Health & Wellness Advocacy Branding

Through our previous work on Ask for Your Life urban healthcare initiative branding and website development, The Black Coalition for Safe Motherhood (BCFSM) came to CMI to brand their organization and develop their first website. BCFSM is a nonprofit organization established by a group of committed birth justice activists to promote healthcare advocacy education in the Black community. The organization was founded by Drs. Leslie Farrington and Laurie Zephyrin, who are Black Obstetricians. BCFSM focuses on equipping Black birthing people with the tools they need to advocate for themselves.

The BFSM logo was design to convey a complex set of ideas: “the womb” as the heart of the organization and the “flowering growth” of women as the overarching concept that we “take into our own hands.” The BCFSM name is long, so it is shown stacked to keep the mark compact and in easy-to-use proportions. The leaves create an overall tree shape that represents the lives of those saved. CMI designed the responsive foundational website, so the client could continue to tailor it to their own evolving content needs.

Health & Wellness Advocacy Branding

Through our previous work on Ask for Your Life urban healthcare initiative branding and website development, The Black Coalition for Safe Motherhood (BCFSM) came to CMI to brand their organization and develop their first website. BCFSM is a nonprofit organization established by a group of committed birth justice activists to promote healthcare advocacy education in the Black community. The organization was founded by Drs. Leslie Farrington and Laurie Zephyrin, who are Black Obstetricians. BCFSM focuses on equipping Black birthing people with the tools they need to advocate for themselves.

The BFSM logo was design to convey a complex set of ideas: “the womb” as the heart of the organization and the “flowering growth” of women as the overarching concept that we “take into our own hands.” The BCFSM name is long, so it is shown stacked to keep the mark compact and in easy-to-use proportions. The leaves create an overall tree shape that represents the lives of those saved. CMI designed the responsive foundational website, so the client could continue to tailor it to their own evolving content needs.